Tuesday, July 3, 2012

MetaTags




MetaTags 



Score level


Meta description 0.3/10
Meta keywords 0.1/10

Meta tags are tags, which are embedded in the HTML code of a page, You should insert the META tag element at the top of your document, just after the <TITLE> element.
The basic syntax for Meta Tags is:
<HEAD>
<TITLE>Your Page Title Goes Here</TITLE>
<META name=”description” content=”type your description here”>
<META name=”keywords” content=”type, your, keywords, keyword phrase here”></HEAD>

Tips On META Description Tag

<META name="Description" content="Your descriptive sentence goes here.">
  1. Write it in sentence structure.
  2. Should be relevant to the similar 25-30 word (under 150 characters) description of the first text within the visible page.
  3. Do not repeat your keywords more than 3 times in description tag. If you need, make alternatives (e.g. 'prescription' and 'prescriptions' can be used 3 times each).
  4. Minimize the use of "stop words" such as "and, the, of".
  5. Keyword phrases that appear earliest in the Meta description will generally receive higher ranking value.
  6. Try to include this tag in all pages by describing the content and it should be unique.
  7. Don't load your Meta description with only keywords.
  8. Strive for 6%-20% keyword density.
  9. Use different Meta description tag for each pages.

Tips On META Keyword Tag

<META name="keywords" content="your keywords, go here, separated by a comma">
  1. Keep 100 to 250 characters to get better results.
  2. Start with the most important and then proceed to less important.
  3. Use keywords/Phrases
  4. Do not repeat any word more than 3 times.
  5. Do not place repeated keywords close together.
  6. If your site has content of interest to a specific geographic location be sure to include the actual location in your keyword Meta.
  7. Use keywords that are actually on the page and reflect the essence of your content.
  8. Try to use keywords in your Meta keywords tag with comma, not by space.
  9. Try to use small case in keyword/phrases
    (eg: replace the keyword phrase - "Website Design" with "website design")
  10. Strive for 4%-10% keyword density.
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Sunday, July 1, 2012

Choose the best Keywords


Keywords For SEO



Keywords are the words that web surfers enter in search engines to find websites. It's pointless to optimize your web pages for keywords that nobody uses in the search engines.
For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords.
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time.There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.
Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Details about the different keyword types can be found in the IBP manual.
Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer wIf you target the wrong keywords, you will lose time and money.
You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.
It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type . Make sure that you can tick all of the following boxes:
Things you should have done:
Have you focused on keywords that consist of two to four words? yes
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume? yes
Have you avoided keywords that consist of only one word? yes
Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products? yes
Do you know which keywords potential customers use to find websites that are similar to yours? yes
Do you know the three different keyword types? yes
Things you should know:
One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them. I know that
Web surfers might not use the keywords you expect. For example, people searching for "rhinoplasty" might actually enter "nose job" as the keyword. It is important to find the keywords that potential customers really use. I know that
Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research). I know that
Can you tick all boxes? Great! You can now proceed with the next search engine optimization step.

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