Choose the best Keywords

Keywords For SEO

Keywords are the words that web surfers enter in search engines to find websites. It's pointless to optimize your web pages for keywords that nobody uses in the search engines.

For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords.

If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time.There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.

Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.
Details about the different keyword types can be found in the IBP manual.

Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer wIf you target the wrong keywords, you will lose time and money.

You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don't convert to sales.

It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type . Make sure that you can tick all of the following boxes:

Things you should have done:

Have you focused on keywords that consist of two to four words?	yes
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?	yes
Have you avoided keywords that consist of only one word?	yes
Are your keywords so targeted that it is very likely that they'll attract visitors that are interested in your products?	yes
Do you know which keywords potential customers use to find websites that are similar to yours?	yes
Do you know the three different keyword types?	yes

Things you should know:

One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them.	I know that
Web surfers might not use the keywords you expect. For example, people searching for "rhinoplasty" might actually enter "nose job" as the keyword. It is important to find the keywords that potential customers really use.	I know that
Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).	I know that

Can you tick all boxes? Great! You can now proceed with the next search engine optimization step.

Related Topics:

• Body Text for SEO
• Title Tag Tips
• Search Engine Optimization: Basic Tips
• What is Search Engine Optimization?